Web Malama Blog

14 tips to more tweets and retweets If you’re reading this you know a couple of things: It’s easy to start a Twitter page It’s much harder to get people to follow you and spread the word Here are a few ways to build your following (audience) on Twitter and to reach new people. I’ve [...]

How will Yahoo’s search results being replaced by Bing’s effect your site? With Microsoft’s recent purchase of Yahoo! search, you’ll now find all your searches in Yahoo! matching exactly those in Bing. So, if your website ranked 1st in Yahoo! and 10th in Bing for “best burritos in Fort Collins” before the purchase, you’ll now [...]

Small companies and businesses can sometimes feel overwhelmed at the idea of competing against big companies and their huge war chests of marketing monies. They wish there was a way to even the playing field a bit. Enter social media. Social media gives companies a way to reach customers cost-effectively. Instead of designing a mailer [...]

Social media use by older adults has nearly doubled in the last year. Pew Research Center’s Internet and American Life Project just released a brief report on Older Adults and Social Media. One of the key findings was the huge uptick in the number of those 50 years or more using the social networking sites [...]

Is “brand intimacy” really the standard goal we should be striving for with social media in business? Image via Wikipedia I read DMNews’ article on Billabong launching its “I surf because” social media campaign where Stirling Howland, the digital marketing manager for Billabong International was quoted as saying, “The challenge for any brand is creating [...]

The deals that Twitter selects are going to be crucial to this model’s success. They need to pick some extremely buzz-worthy deals from the start and then keep them coming. I’m not confident that sales resulting from the @earlybird tweets will be enough for big multinationals to keep coming back to buy more advertising.

This will be similar to television advertising: a national audience, no personalization, no localization, and only those tuning in will see the offer. Part of me also thinks this is akin to when banner ads first swept the Internet. Sites displaying advertising banners on their pages initially charged advertisers…

Search Engines And Headlines In search engine optimization, headlines are one of the most important factors in letting search engines know what your page is about. Remember, your goal is to get the highest ranking possible for the specific search phrases you’re targeting. The search phrases you’re targeting should be those keyword phrases that you [...]

Search Engine Optimization and Your Webpage Titles One of the main ways the search engines find your site is by looking at how your title each page.  This is a lot like going to the library and looking at the titles on the shelves or the titles and the old card catalog or the titles [...]

Your Search Engine Ranking and Robots.txt If ranking well in search engines is a priority for you, you need to know about robots.txt. It’s something so small and so simple that it’s easily overlooked by even experienced web developers and search engine optimization folks. A little history When search engines started reading public websites, they [...]

Like any good piece of engineering, the cattle guard is simple yet effective. Can you say the same for your online marketing plan?