Small Business Beats Out Competition for Google Rankings: Focusing Locally Increases Website Traffic

Envisage Custom Tile

April, 2010
www.envisagetile.com

Envisage Custom Tile is a small, locally-focused tile installation business who needed more customers in a competitive marketplace. The owner, Zachary Lanham, had standard marketing in place including a new website. Traffic coming to his website was not being measured, but he knew it could be better.

We determined a search engine optimization strategy for Envisage including search phrase selection, linking, implementation, and local results. We also set him up with analytics to start measuring his site traffic and gauge results.

We saw dramatic results quickly, increasing his monthly site traffic an average of about 100% (albeit a small, but valuable actual volume in a local market).

Envisage’s primary search phrase rankings in their local market (Fort Collins, CO) also improved dramatically:

	Google	Change	Yahoo	Change	Bing	Change
fort collins tile installation	3	entered	1	10	2	entered
fort collins custom tile installation	1	didn’t measure	1	didn’t measure	1	didn’t measure
fort collins custom tile	1	27	1	entered	1	entered

My Services:

• SEO (stats setup, registrations, local focus, keyword research and implementation)

Technologies Used:

• JavaScript, CSS, GoDaddy WebSite Tonight, XML, Google Analytics, Google Webmasters Tools