"More people have read this shirt than your blog." This is one of the most common questions we get asked. It's a hot topic and it applies to everyone from new businesses to well-established ones. Starting a blog is a pretty easy thing. Figuring out how to use it to your advantage is a bit tougher. Blogging is great for your website search engine optimization and creating a customer touch point. If you do it right. 65% of daily internet users read a blog. About 46% of daily internet users … [Read more...]
Social Media Marketing
Should We Be Blogging
May 17, 2012 By Aaron Brown
Filed Under: Social Media Marketing Tagged With: blogging
Online Marketing Minute: How Can Social Media Help My Business?
January 20, 2012 By Aaron Brown
Business people, did you know that about half of direct mail is never opened? And, that over 200 million of us have joined the no-call list. We are also great at deleting spam with blinding efficiency. How can businesses reach their customers then? One way we can reach our customers is through social media marketing. We are inherently social creatures. We work, live, talk, and play together. Social media is a blending of technology and talking to each other...anywhere, anytime, with anyone. … [Read more...]
Filed Under: Online Marketing, Social Media Marketing Tagged With: Web Malama Online Marketing Minute
Social Media: Keep It Simple
June 2, 2011 By Aaron Brown
Clients often ask me how they can be successful in social media. With social media advice blaring from every corner of the marketing and product world, there are an unbelievable number of opinions on the right answer to this question. There are also unbelievable amounts of complexity, nuance, and unadulterated bull. What's a person to do? Instead of all that, let me give it to you plainly. Your priorities for using social media successfully are: Audience Content Brand Simple, right? You … [Read more...]
Filed Under: Social Media Marketing
Get More Twitter Action
September 4, 2010 By Aaron Brown
14 tips to more tweets and retweets If you're reading this you know a couple of things: It's easy to start a Twitter page It's much harder to get people to follow you and spread the word Here are a few ways to build your following (audience) on Twitter and to reach new people. I've broken it into the basic requirements, the more compelling and difficult, and promotions. Bare minimum tweeting tips Use # hashtags - In the world of Twitter, hashtags (the # symbol) are used to indicate a … [Read more...]
Filed Under: Social Media Marketing Tagged With: retweet, twitter
Smaller Companies Are Beating Larger in Social Media
September 2, 2010 By Aaron Brown
Small companies and businesses can sometimes feel overwhelmed at the idea of competing against big companies and their huge war chests of marketing monies. They wish there was a way to even the playing field a bit. Enter social media. Social media gives companies a way to reach customers cost-effectively. Instead of designing a mailer and paying postage to 10,000 customers at a cost of about $6,000, or printing a newspaper insert at a typical cost of $1000's, a business can open a free … [Read more...]
Filed Under: Social Media Marketing Tagged With: facebook, grocery stores, small business social media, twitter
Social Media and Older Adults Study Released
August 28, 2010 By Aaron Brown
Social media use by older adults has nearly doubled in the last year. Pew Research Center's Internet and American Life Project just released a brief report on Older Adults and Social Media. One of the key findings was the huge uptick in the number of those 50 years or more using the social networking sites like Facebook and Twitter. "While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking … [Read more...]
Filed Under: Social Media Marketing Tagged With: demographics, facebook, pew research, twitter
Social Media’s Brand Intimacy Problem
August 3, 2010 By Aaron Brown
Is "brand intimacy" really the standard goal we should be striving for with social media in business? Image via Wikipedia I read DMNews' article on Billabong launching its "I surf because" social media campaign where Stirling Howland, the digital marketing manager for Billabong International was quoted as saying, "The challenge for any brand is creating intimacy with the consumer. It's so easy to just be a ‘big brand' and assume people all want to hear the same thing.” That made me wonder … [Read more...]
Filed Under: Social Media Marketing Tagged With: incomplete thoughts
Great Video on Current Social Media Trends
May 13, 2010 By Aaron Brown
Here's an engaging video I found with a bunch of stats—a.k.a reasons—why you should care about social media for your business . The video itself is called Social Media Revolution 2 and is a promo, more or less, for the book "socialnomics." You will be astounded by some of these facts. They're amazing even if you don't use social media. In the end, the points are: Social media is an incredible tool most people are using It has a chance to make or break your business You should start using … [Read more...]
Filed Under: Social Media Marketing
