First Touch Coupon Code Generator

Problem

You want to know how well your online paid search advertising is working, but your call-to-action is a phone call, which makes stats packages like Google Analytics ineffective. Measuring these results is an important part of knowing what’s working, what’s not, and if your SEO company is getting the job done. So, how do you measure how well your paid search is converting call in customers?

What if there was something you could install on your website that would give each visitor a specific “coupon code” or “call-in code” based on where they came from the first time they visited your site?

Solution

First Touch Coupon Code Generator

This referral site coupon code generator was created specifically to address this problem. Simply have it installed and put the referral code anywhere you want customers to easily see it.

Then, give your visitors a reason to mention the coupon code when they call in (like a discount), and track the results.

This gives you the ability to make adjustments to your campaign, your budget, your search choices, or your search engine marketing company.

A few typical scenarios might be:

1. A potential customer finds the site on Google natural search results and follows the link to your website. The customer checks out the site, is interested, but bookmarks your page to come back some other time. Then, he comes back to your site a week later using the bookmark, goes the your coupon page, gets the Google natural search code and calls in.
2. A customer follows a link from your brilliantly-worded Google AdWords paid advertisement, checks things out and then leaves. Later, he returns via a Yahoo! natural search listing. This time, he navigates to the coupon page and receives a coupon code for Google AdWords, because that was the first touch, and calls in.
3. A customer knows your brand or product because of your superb marketing and advertising efforts, so he types your web address directly into his Internet browser. He finds your great offer and calls in with the coupon code assigned to him, which is the code for a direct access with no referrer.

Options

• Set how long ago you want to be considered the visitors first touch: Sometimes you want a time limit on the first touch. If you want to reset the clock after 60 days because your customers need to buy within that time frame, or your campaign ended, or it just makes sense for business, you can change that setting.
• Available as a WordPress plugin, or basic PHP functions.
• Currently recognizes and creates call-in codes for:
  • Google Natural results
  • Google Images
  • Google AdWords
  • Google AdSense
  • Yahoo Images
  • Yahoo Natural Text
  • Yahoo Ads
  • Bing Natural Text
  • Bing Paid Ads
  • Bing Images
  • Ask Natural Text
  • Ask Images
  • AOL Natural Text
  • AOL Paid Ads
  • AOL Images
  • Directly from another one of your pages
  • Directly from a bookmark or entering URL in browser

Program Information

Language: PHP

Version: 1.0

Author: Web Malama, LLC (Aaron Brown)

Author URI: http://www.webmalama.com

License: Copyright 2010, Web Malama, LLC. All copyright rights reserved.

Disclaimer: This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.