Search Engine Optimization

Online Marketing Minute: Why do search engines matter to my business?

You may already think you know the answer to, "Why do search engines matter to my business?" But let me take a minute to show you why they don't just matter, they really matter. By the Numbers As of 2011, 92 percent of US Internet surfers use search engines.In December of 2011, 18.2 billion searches were conducted with the major search engines like Google, Bing, and Yahoo. (Google alone had a staggering 12 billion, followed by Bing with 2.7 billion, and Yahoo! with 2.6 billion.Google has … [Read more...]

Hawaii Picture of the Day

I just launched the Hawaii Picture of the Day website. I'm particularly pleased with the widget and iGoogle gadget I wrote so people can add it to their own sites.Here's how the site widget looks in real time:The site concept is simple: post good pictures of Hawaii to help people discover, be inspired, and be refreshed--daily.The site is built on WordPress and integrates tightly with MailChimp for e-newsletter subscribing and sending. Just publish a new post and an email with the post's … [Read more...]

Bing Buys Yahoo Search: SEO Effects

How will Yahoo's search results being replaced by Bing's effect your site?With Microsoft's recent purchase of Yahoo! search, you'll now find all your searches in Yahoo! matching exactly those in Bing.So, if your website ranked 1st in Yahoo! and 10th in Bing for "best burritos in Fort Collins" before the purchase, you'll now find yourself ranking 10th in both search engine results.In one sense, this makes optimizing your site a little easier, reducing the number of search companies you're … [Read more...]

Social Media Site Twitter Starts New @earlybird Advertising

Twitter's Latest Money Making AttemptImage via WikipediaThe massively popular social media micro-blogging website Twitter (http://twitter.com) began another attempt at making money yesterday, starting a feed called @earlybird. "[@earlybird]...are special time-bound deals, sneak-peeks, and events that are promoted by the official Twitter @earlybird account." The idea is that advertisers will pay Twitter to put out an update that links to their product. Twitter states that most of the … [Read more...]

Quick Fixes for Big Search Ranking Improvement: Headlines

Search Engines And HeadlinesIn search engine optimization, headlines are one of the most important factors in letting search engines know what your page is about.Remember, your goal is to get the highest ranking possible for the specific search phrases you're targeting. The search phrases you're targeting should be those keyword phrases that you believe (or have research to support) your customers are using to find your type of products or services.On this blog post you'll notice that my … [Read more...]

Quick Fixes for Big Search Ranking Improvement: Title Tags

Search Engine Optimization and Your Webpage Titles One of the main ways the search engines find your site is by looking at how your title each page.  This is a lot like going to the library and looking at the titles on the shelves or the titles and the old card catalog or the titles in their electronic search system.If you look at the top left hand corner of your web browser (like Internet Explorer or Mozilla Firefox) you'll see the title of the web page. In this case, it's similar to the … [Read more...]

Quick Fixes for Big Search Ranking Improvement: Robots.txt

Your Search Engine Ranking and Robots.txtIf ranking well in search engines is a priority for you, you need to know about robots.txt. It's something so small and so simple that it's easily overlooked by even experienced web developers and search engine optimization folks. A little history When search engines started reading public websites, they soon realized that some people didn't want their information shared all over the world. Instead, some websites have a need to keep some or all of their … [Read more...]

Google Launches New Indexing System

What Google's New System Means for Your Online MarketingToday Google told the world about their new method for organizing and displaying the world's information. In their announcement, Google said: "Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find … [Read more...]

SEO’s Most Important Google Ranking Factors

Search Engine Optimization (SEO) is entirely based around speculating what factors search engines like Google, Yahoo, and Bing use to determine which website ranks over another when someone searches. Below, I've given the 5 ranking factors SEO pro's believe to be the most important.The beauty is, no one really knows. Search engines keep their formulas secret because it means no one can take advantage of or manipulate the rankings (which I'm personally very much for).Ideally, your website … [Read more...]

Search Engine Optimization Basics #2: Titles

To get better rankings on Google, Bing, Yahoo and other search engines, it is critical to have good page titles. Having a unique title for each and everyone of your web pages that tells visitors and search engines what your page is about gives a big bang for your buck. For just a few minute's time, you'll be helping search engines get a better picture of what your site is about. First off, what is the page title? The page title is what tells both people visiting your site and search engines what … [Read more...]