Search Engine Optimization

Twitter's Latest Money Making Attempt Image via Wikipedia The massively popular social media micro-blogging website Twitter (http://twitter.com) began another attempt at making money yesterday, starting a feed called @earlybird. "[@earlybird]...are special time-bound deals, sneak-peeks, and events that are promoted by the official Twitter @earlybird account." The idea is that advertisers will pay Twitter to put out an update that links to their product. Twitter states that most of the … [Read more...]

Search Engines And Headlines In search engine optimization, headlines are one of the most important factors in letting search engines know what your page is about. Remember, your goal is to get the highest ranking possible for the specific search phrases you're targeting. The search phrases you're targeting should be those keyword phrases that you believe (or have research to support) your customers are using to find your type of products or services. On this blog post you'll notice that my … [Read more...]

Search Engine Optimization and Your Webpage Titles One of the main ways the search engines find your site is by looking at how your title each page.  This is a lot like going to the library and looking at the titles on the shelves or the titles and the old card catalog or the titles in their electronic search system. If you look at the top left hand corner of your web browser (like Internet Explorer or Mozilla Firefox) you'll see the title of the web page. In this case, it's similar to the … [Read more...]

Your Search Engine Ranking and Robots.txt If ranking well in search engines is a priority for you, you need to know about robots.txt. It's something so small and so simple that it's easily overlooked by even experienced web developers and search engine optimization folks. A little history When search engines started reading public websites, they soon realized that some people didn't want their information shared all over the world. Instead, some websites have a need to keep some or all of their … [Read more...]

What Google's New System Means for Your Online Marketing Today Google told the world about their new method for organizing and displaying the world's information. In their announcement, Google said: "Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find … [Read more...]

Search Engine Optimization (SEO) is entirely based around speculating what factors search engines like Google, Yahoo, and Bing use to determine which website ranks over another when someone searches. Below, I've given the 5 ranking factors SEO pro's believe to be the most important. The beauty is, no one really knows. Search engines keep their formulas secret because it means no one can take advantage of or manipulate the rankings (which I'm personally very much for). Ideally, your website … [Read more...]

To get better rankings on Google, Bing, Yahoo and other search engines, it is critical to have good page titles. Having a unique title for each and everyone of your web pages that tells visitors and search engines what your page is about gives a big bang for your buck. For just a few minute's time, you'll be helping search engines get a better picture of what your site is about. First off, what is the page title? The page title is what tells both people visiting your site and search engines what … [Read more...]