Hawaii Picture of the Day

I just launched the Hawaii Picture of the Day website. I'm particularly pleased with the widget and iGoogle gadget I wrote so people can add it to their own sites. Here's how the site widget looks in real time: The site concept is simple: post good pictures of Hawaii to help people discover, be inspired, and be refreshed--daily. The site is built on WordPress and integrates tightly with MailChimp for e-newsletter subscribing and sending. Just publish a new post and an email with the post's … [Read more...]

Smaller Companies Are Beating Larger in Social Media

Small companies and businesses can sometimes feel overwhelmed at the idea of competing against big companies and their huge war chests of marketing monies. They wish there was a way to even the playing field a bit. Enter social media. Social media gives companies a way to reach customers cost-effectively. Instead of designing a mailer and paying postage to 10,000 customers at a cost of about $6,000, or printing a newspaper insert at a typical cost of $1000's, a business can open a free … [Read more...]

Social Media and Older Adults Study Released

Social media use by older adults has nearly doubled in the last year. Pew Research Center's Internet and American Life Project just released a brief report on Older Adults and Social Media. One of the key findings was the huge uptick in the number of those 50 years or more using the social networking sites like Facebook and Twitter. "While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking … [Read more...]