Get More Twitter Action

14 tips to more tweets and retweets If you're reading this you know a couple of things: It's easy to start a Twitter page It's much harder to get people to follow you and spread the word Here are a few ways to build your following (audience) on Twitter and to reach new people. I've broken it into the basic requirements, the more compelling and difficult, and promotions. Bare minimum tweeting tips Use # hashtags - In the world of Twitter, hashtags (the # symbol) are used to indicate a … [Read more...]

Smaller Companies Are Beating Larger in Social Media

Small companies and businesses can sometimes feel overwhelmed at the idea of competing against big companies and their huge war chests of marketing monies. They wish there was a way to even the playing field a bit. Enter social media. Social media gives companies a way to reach customers cost-effectively. Instead of designing a mailer and paying postage to 10,000 customers at a cost of about $6,000, or printing a newspaper insert at a typical cost of $1000's, a business can open a free … [Read more...]

Social Media and Older Adults Study Released

Social media use by older adults has nearly doubled in the last year. Pew Research Center's Internet and American Life Project just released a brief report on Older Adults and Social Media. One of the key findings was the huge uptick in the number of those 50 years or more using the social networking sites like Facebook and Twitter. "While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking … [Read more...]