What Google’s New System Means for Your Online Marketing
Today Google told the world about their new method for organizing and displaying the world’s information. In their announcement, Google said:
“Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”
So What?
When Google changes what they focus on to sort search results, it can dramatically affect your website’s position in the rankings. Let’s say before Google caffeine your website came up 1st for the past year when someone searched for “custom tile.” After caffeine your site might now come up 10th.
Google’s focus is always on giving you the best possible search result. That way you keep using Google and then they can keep selling ads, which is where they get the bulk of their revenue. This change in which search results you’ll see has the same intention of providing the best result. It has just added weight to the recency–the newness–of the information.
So, realistically your website’s ranking may not change at all. You might still come up 1st for “custom tile”–just as long as your website still has relevant, quality information. The one BIG CHANGE is that your site is now helped more than ever by RECENT CONTENT.
What To Do for SEO Now?
So, what do you do for search engine optimization to make sure you keep coming up high in search results? Here are a few suggestions:
- First, check your rankings for keywords you’ve been tracking and see how you’ve been affected.
- Continue creating relevant, helpful content on your website
- Start a blog to keep churning out new, keyword specific content
- Add more pages to your site each month–as long as it makes sense to
- Be found other places than your website, like on social media sites and social media bookmarking sites
- Continue getting more and more websites to link to yours using keywords you care about
