Business people, did you know that about half of direct mail is never opened? And, that over 200 million of us have joined the no-call list. We are also great at deleting spam with blinding efficiency. How can businesses reach their customers then? One way we can reach our customers is through social media marketing. We are inherently social creatures. We work, live, talk, and play together. Social media is a blending of technology and talking to each other...anywhere, anytime, with anyone. … [Read more...]
Web Malama Online Marketing Minute
Online Marketing Minute: Why do search engines matter to my business?
January 12, 2012 By
You may already think you know the answer to, "Why do search engines matter to my business?" But let me take a minute to show you why they don't just matter, they really matter. By the Numbers As of 2011, 92 percent of US Internet surfers use search engines. In December of 2011, 18.2 billion searches were conducted with the major search engines like Google, Bing, and Yahoo. (Google alone had a staggering 12 billion, followed by Bing with 2.7 billion, and Yahoo! with 2.6 billion. Google has … [Read more...]
Online Marketing Minute: What is online marketing?
January 5, 2012 By
Hearing a lot of hype lately about online marketing? What is online marketing? Online marketing uses the web to tell people who you are, what you offer, and how they can get it. Instead of offline options like newspaper, fliers, and radio, online marketing uses websites, email, social networks, and more to get and keep your customers. Nearly 80% of the US uses the Internet! That includes everyone, kids through seniors. 97% of us use the Internet to research products and services in our local … [Read more...]
