Hearing a lot of hype lately about online marketing? What is online marketing? Online marketing uses the web to tell people who you are, what you offer, and how they can get it. Instead of offline options like newspaper, fliers, and radio, online marketing uses websites, email, social networks, and more to get and keep your customers. Nearly 80% of the US uses the Internet! That includes everyone, kids through seniors. 97% of us use the Internet to research products and services in our local … [Read more...]
Online Marketing Blog
Discovery, Insights, and Wonderings On:
Online Marketing – Letting the world know you exist, what you have to offer,and why they should buy it from you
Search Engine Optimization, SEO – Getting higher ranks in Google, Yahoo, Bing
Website Development – Making your website look and work the way you want it to
Online Conversion – Turning visitors into customers
Online Marketing Plan
December 15, 2011 By
What is An Online Marketing Plan? I believe that an online marketing plan is the way you intend to use the web, mobile, and other digital resources to support your business's overall marketing plan. In that sense, it's just one piece of the pie that may also include non-online slices like radio, print, television, and publicity. This post briefly describes the pieces of a marketing plan as I see it. Setting Your Online Marketing Objectives The objective addresses the “big picture”. How will I … [Read more...]
Style Nth Word In a Phrase
August 12, 2011 By
The CSS Scenario Recently my graphic designer used a nice styling on a client's webpage headlines--all words in the headline were one color and the last word was a different color. It adds for a nice effect I think. Of course, as the developer I'm the one who has the responsibility to bring that to life. After a few quick searches on Google for phrases like, CSS Style Nth Word CSS style last word, CSS style first word php style nth word, php style first word, php get first … [Read more...]
Should I Still Use Yellow Pages?
May 3, 2011 By
Although I normally focus on online marketing, print is still an important part of the marketing mix. I thought I'd take a quick look at yellow page phone books because 1. they used to be the gold standard, and 2. there are now online versions. Yellow page phone books seem to have been losing relevancy over the past decade or so. Dex's own advertising recognizes that more and more often yellow pages are being used as doorstops and booster seats than finding a business. Last night my wife … [Read more...]
Website Font Replacement Options Comparison
December 3, 2010 By
The Website Typography Battle It turns out there is a battle raging on the best way to display fonts on websites. Most website owners today can choose from about 10 fonts. A lot of work has been done in the past decade to give website designers, developers, and branding folks a way to display any font they want. There is still no clear winner, but we're getting closer. If you're looking to go beyond the basic web fonts, here are the options I'm aware of today (condensed version): 1. sIFR Is … [Read more...]
