In the digital marketing world, “traffic” has become a dangerous vanity metric. It’s easy to look at a Google Analytics report, see a climbing green line, and feel like you’re winning. But if that surge in sessions isn’t reflected in your bank account, you aren’t growing, you’re just popular. The
Simplicity of Design While driving in the country the other day we passed several cattle guards. I was struck by how they work. Basically it’s just a few piece of steel separated by a few inches each. Like any good piece of engineering, the cattle guard is simple yet effective.
