Posts on SEO + SEM

Can Your Google Profile Be Your Best Salesperson?

Your Google Business Profile (GBP) is often the first point of contact for a local business in Kona, acting as your digital front door. What if that door could do more than just show your hours? What if it could actually help sell your services? A well-optimized GBP does just

Revenue Matters More Than Rankings

Are you getting website traffic but not seeing an increase in sales? It’s a common frustration. A top ranking on an irrelevant keyword is a win that doesn’t pay. A modern, revenue-focused approach to SEO services in Hawaii shifts the goal from “ranking” to “profitable visits.” We no longer chase

Local SEO: Visibility Without Revenue Doesn’t Count

You’ve got your business on Google Maps, but is that enough? The reality is, simply being found or seen doesn’t guarantee a single sale. The real power of local SEO isn’t just about visibility; it’s about turning that visibility into a direct and profitable relationship with your most valuable customers—the

The Best Full Screen Background Image Sizes for Web Design

Last Updated: 4/30/2019 I frequently get questions on the best size for background images from designers I work with. Full screen backgrounds have become more and more popular in the last couple of years and, I think, will remain so for at least a few more. [google_ad_300 class=”alignright”] The question

“This is a business, not a bathroom” and Other Lost Opportunities

My family and I recently completed a summer road trip driving across 5 states in the great Northwest, visiting friends, some of America’s lesser known hot spots, and middle-of-nowhere businesses along the way. One thing we can all agree on is that road-trippers everywhere–especially those with small children–have need of

Online Marketing Minute: How Can Social Media Help My Business?

We are inherently social creatures. We work, live, talk, and play together. Social media is a blending of technology and talking to each other...anywhere, anytime, with anyone. Today we can reach our customers by earning people's interest and talking with them when, where, and how they want! Social media marketing

Online Marketing Minute: Why do search engines matter to my business?

You may already think you know the answer to, "Why do search engines matter to my business?" But let me take a minute to show you why they don't just matter, they really matter.

Online Marketing Minute: What is online marketing?

Online marketing uses the web to tell people who you are, what you offer, and how they can get it. Instead of offline options like newspaper, fliers, and radio, online marketing uses websites, email, social networks, and more to get and keep your customers.

Online Marketing Plan

What is An Online Marketing Plan? I believe that an online marketing plan is the way you intend to use the web, mobile, and other digital resources to support your business’s overall marketing plan. In that sense, it’s just one piece of the pie that may also include non-online slices

Social Media: Keep It Simple

Clients often ask me how they can be successful in social media. With social media advice blaring from every corner of the marketing and product world, there are an unbelievable number of opinions on the right answer to this question. There are also unbelievable amounts of complexity, nuance, and unadulterated