google places

Should I Still Use Yellow Pages?

Although I normally focus on online marketing, print is still an important part of the marketing mix. I thought I'd take a quick look at yellow page phone books because 1. they used to be the gold standard, and 2. there are now online versions. Yellow page phone books seem to have been losing relevancy over the past decade or so. Dex's own advertising recognizes that more and more often yellow pages are being used as doorstops and booster seats than finding a business. Last night my wife … [Read more...]