incomplete thoughts

Is "brand intimacy" really the standard goal we should be striving for with social media in business? Image via Wikipedia I read DMNews' article on Billabong launching its "I surf because" social media campaign where Stirling Howland, the digital marketing manager for Billabong International was quoted as saying, "The challenge for any brand is creating intimacy with the consumer. It's so easy to just be a ‘big brand' and assume people all want to hear the same thing.” That made me wonder … [Read more...]