JK Consultants Web Development
JK Consultants is an executive search firm with more than 20 years of experience in executive recruiting. They serve companies across all industries, and their access to and knowledge of professional contacts provides the highest level of service and real leadership solutions for their clients.
With this in mind, they needed a major website refresh, including re-branding, an on-boarding funnel, and integration with a new job board.
We partnered with Local Leverage out of Fresno, CA to create a valuable video series on hiring a corporate recruiter. We set the series up on the site as a way to attract new customers and gain credibility quickly. The series gave us a vehicle to build a list of both potential clients and potential job candidates, since JK Consultants and their website serve both sides. We worked with their current email newsletter provider to add custom integrations to both the site and the newsletter list to make it easy for people to start getting information.
The site itself is a 100% custom WordPress theme designed by Amy Lane of BAS1S. She did a great job hitting the mark of professional, current, and effective, communicating that JK knows their stuff and should be worth connecting with.
We also wanted to see an increase in their search engine visibility. As you can imagine, phrases like “executive search firm” are highly competitive nationwide. So far the results have been encouraging and traffic has been increasing.