Online Marketing Portfolio

Kona Boys, Gear for Island Life

Kona Boys is a laid back surf, SUP, and kayak shop on the Big Island of Hawaii. They have been steadily growing for over 15 years and run a solid business renting, selling, and guiding gear for island life.

We first started working on their online presence in 2010, helping to grow their email list, ratings and reviews, and social media following. It soon followed that they asked for our help to improve their search rankings. The rental and retail business in Hawaii is competitive and they wanted to maintain and improve their edge.

Kona Boys worked hard with us to grow their presence on social media, directories, and earning fantastic reviews on sites like Yelp and Trip Adviser, drawing customers from new sources. It soon followed that they updated their vision, logo, tagline, and product lines. At that point, they were ready to update their website with a total overhaul.

Our designer Tom Patrick created a lifestyle website with a singular focus for two audiences–promote the island lifestyle while helping people access their shop in person for rentals, tours, and sales; and create an online shop to sell retail items nationwide.

We developed the site using the WordPress content management system, integrating e-commerce seemlessly into it. Of course, we wanted to keep all the SEO work we’d put in over the years, so we build SEO into everything and continue to tweak and improve it.

The number one way people choose Kona Boys today over their competition is through the web.

Who Was Involved

  • Aaron Brown, Malama Online Marketing
  • Tom Patrick

More Information

See the site as it is today >
Work done circa May, 2011
Kona Boys Web Design